A private sale is typically the first round of funding allocated to a blockchain startup prior to the pre-sale and public sale, also known as an initial coin offering (ICO). The goal of a private sale is to provide large institutional investors with the opportunity to invest large sums of capital early in the development of projects. While this practice may be criticized for its ostensibly centralized approach, it is frequently a viable way for startups to obtain the capital they require to realize their long-term development goals.
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